SINGAPORE TOURISM BOARD LAUNCHES “SINGAPORE WEEKEND” FOR HONG KONG TRAVELERS

Hong Kong – Singapore has a unique value proposition for Hong Kong travellers that cannot be easily replicated and, being just four hours away, the working millennials have grown to love taking weekend getaways there. With that in mind, Singapore Tourism Board (STB) today launched their “Singapore Weekend” campaign supported by video and online guidebooks to showcase the diverse range of experiences and how to take a day off to make the most of an extended three-day weekend in the Garden City. STB has partnered with Singapore Airlines and SIA Holidays to roll out a special promotion for Hong Kong travellers.

Singapore is a multicultural city that offers world-class attractions, rich cultural precincts and an array of vibrant events. With a wide variety of international and local cuisines, and a safe and easy-to-navigate environment, a long weekend in Singapore is the ideal break for many Hong Kongers. Singapore Tourism board has created a 3-day, 3-night itinerary to show Hong Kongers how to make the most of a long weekend getaway in Singapore. A video itinerary starring local actress and singer Ava Liu beginning her trip on a Friday and returning on a Monday, with stops at restaurants, café, bars and parks with many attractions in between. The videos will be uploaded to the Singapore Tourism Board’s official Facebook Hong Kong page at

https://www.facebook.com/YourSingaporeHongKong. (first espisode: https://goo.gl/WHP4LU ).

The Area Director of Singapore Tourism Board Southern China, Hong Kong and Macau, Mr. Etienne Ng said, “Singapore Weekend Getaway is based on the growing weekend travel trend in Hong Kong as we see Hong Kongers looking for recharging weekends away to balance their hectic lifestyle. With Singapore just four hours away from Hong Kong, it is the perfect city to visit for a long weekend getaway, taking just one-day off from the office. In addition to the video, we have created a tailor-made travel guide called the ‘Singapore Weekend Guide 2016’ for Hong Kong visitors to explore the city’s local and international events throughout the year. We are excited to collaborate with Singapore Airlines and SIA Holidays to launch special promotions for Hong Kong travellers to experience a really amazing long weekend in Singapore.”

The Singapore Weekend Guide 2016 includes all of the weekend events scheduled from April to December 2016, including the Singapore Food Festival, The Great Singapore Sale, the Singapore Garden Festival, the Singapore Night Festival, and more. The suggested long-weekend itinerary is also included in the guide, helping Hong Kong travellers plan their own perfect 3-day/3-night getaway in Singapore.  Starting today, the Singapore Weekend Guide 2016is available at the Singapore Tourism Board Causeway Bay office for free and can be downloaded at the Singapore Tourism Board’s official website: www.yoursingapore.com/sgweekendguide

In addition to the video itinerary and guide, Singapore Airlines and SIA Holidays today launch a special promotion featuring airline tickets starting from HKD1,470 per person including tax, and a 4-day/3-night package for two, including airline tickets, accommodation and tax, starting from HKD2,739 per person. The promotion will take place from now until 15 May 2016. For more information, please visit the Singapore Airlines website: singaporeair.com/WM, SIA Holidays website: sia-holidays.com/WMc, or call SIA Holidays hotline at +852 2870 8788.