HONG KONG – IMG, organiser of Taste of Hong Kong presented by Standard Chartered Bank (Hong Kong) Limited (“Standard Chartered”), will be bringing Asia’s premium restaurant festival to Central Harbourfront from 16 to 19 March 2017. This second edition of Taste of Hong Kong is set to be even bigger and better with more restaurants, dishes, artisan producers and culinary experiences to savour.
“It was no question for us that Hong Kong should be the home of Taste Festival’s first Asian location – the city’s exceptional food culture and wealth of culinary talent is internationally recognized as some of the world’s best. The success of the inaugural event, which attracted around 15,000 visitors, solidified Hong Kong’s position and status as one of the world’s top food capitals, proving the city’s impressive appetite and knowledge for top tables and world class cuisine. Seeing Hong Kongers embrace the festival with such a high level of excitement, we decided to make the second edition 25% bigger. Taste of Hong Kong 2017 will be raising the bar once again, bringing some popular favorites and introducing the latest and greatest local and international culinary talent and trends with more premium dishes, exclusive offerings and culinary experiences for taste buds to discover,” says Simon Wilson, Head of IMG Culinary Asia.
“Many of our Standard Chartered clients enjoyed the 2016 gastronomic festival and we recognize that gourmet food is the way to the hearts of our clients. This is why we want to continue to bring this experience to them and are proud to celebrate our 2nd year of collaboration with IMG,” said Samir Subberwal, Managing Director & Head, Retail Banking, Hong Kong.
A not-to-be-missed highlight in the social calendar for all Hong Kongers, the world’s greatest restaurant festival will bring Hong Kong’s most celebrated restaurants together to serve a premium menu of more than 50 signature dishes on tasting plates and iconic one-off festival creations. Hong Kong has no shortage of food variety with a significant number of openings every year, building a community of fine hospitality in the industry. New additions to the Taste of Hong Kong 2017 menu include dishes from Kaum at Potato Head, Mercato, Okra, Rhoda and ZUMA. Culinary stars who have had a taste and are returning for more this year are Amber, Arcane, Café Gray Deluxe, CHINO, Duddell’s, Tin Lung Heen, Tosca and Yardbird.
Discerning Hong Kongers will enjoy access to world class cuisine across the festival as well as the opportunity to shop at The Gourmet Market and the chance to learn a couple of tricks at the Taste Theatre from the region’s finest chefs over the weekend. Festival-goers can take a break and mingle with like-minded foodies while listening to a line-up of live entertainment in one of the many lounge areas at the festival.
No party is complete without the best champagne. After more than 15 years of work, Laurent-Perrier will unveil the quintessence of its own style at Taste of Hong Kong 2017. This is the first time the La Cuvée will be seen in Asia, chilled and ready for oenophiles to enjoy with the finest Hong Kong cuisine.
Etihad Airways, the official Airline partner of Taste Festivals will be running their “Taste the world” competition between restaurants at the event. They will send one Hong Kong chef to compete alongside 12 other world-class chef’s in the final of the ‘Taste the World’ competition at Taste of Abu Dhabi in 2017.
Taste Festivals is celebrated in 22 destinations including Paris, London, Rome, Dubai, Sydney and Sau Paulo.
Limited Early Bird tickets are on sale from 9am on Thursday 1 December through Ticketflap. Tickets start at HKD108 on weekdays and HKD138 for weekend. VIP passes priced at HKD548/HKD578 (weekday and weekend sessions respectively) are also available. Adding sparkle to a festival-goers’ day, VIP pass holders enjoy fast track festival entry, exclusive access to the VIP enclosure, HKD300 worth of the official festival currency and three complimentary premium beverages.
In addition, Standard Chartered Credit Cardholders are entitled to exclusive early bird ticket prices from HKD98 when using Standard Chartered Credit Card to purchase.
“Get your forks ready to eat your way through the most indulgent and exciting restaurant festival in Asia with the greatest food Hong Kong has to offer. We can’t wait to see you there!” says Simon Wilson.