telenor launches wowbox lifestyle app in myanmar

Yangon – Telenor Myanmar Limited (“Telenor”) today officially launches its lifestyle app, WowBox to customers in Myanmar. The app is free to use and serves as a one-stop-shop for great, localized content, competitions and entertainment. WowBox has been available as a pilot to customers in Myanmar since February and has already become a popular app in Google Play before local launch.

“The early popularity of WowBox in Myanmar is a testament to Telenor’s vision of enriching our customers’ digital lives. It’s still early days for the digital frontier in Myanmar but WowBox’s rapid growth shows that the potential within the digital sphere is immense,” says Joslin Myrthong, Chief Marketing Officer of Telenor Myanmar.

All the content in WowBox is localized and specialized to the Myanmar market. Every day there are ten new and exclusive articles in Burmese. Popular local content has proven to be relationship advice, health information, jokes, news updates and fashion tips.

With WowBox, our customers in Myanmar can conveniently get access to relevant local news and entertainment. It’s easy to buy data packs in one click and the app gives an easy overview of available services in one place,” adds Myrthong.

What is WowBox

WowBox is a lifestyle app free to use for the users, no data charges apply. The app is filled with localized content, like trending news, sport updates, in-built games, free music/movie reviews, lifestyle articles, relationship tips, love testers and much more. Furthermore all users can easily purchase data packs with a simple click. Customers may download the app from Google Playstore (http://bit.ly/wowboxmm) or direct link (http://bit.ly/wowboxapp). Customers may also visit and Like the WowBox Facebook page (https://www.facebook.com/WowBoxMyanmar/) to stay connected.

Millions of users in Asia

WowBox is already available in Bangladesh and Pakistan and has more than 8 million users today. The app has recently been awarded prizes for its content, digital marketing activities and fresh design. With the recent launch in Myanmar the app is expected to attract more subscribers. Of Telenor’s 19 million customers in Myanmar more than 70% are smartphone users.

According to Connected Life from Kantar TNS, Myanmar is the most mobile-centric market globally, with 95% of connected consumers accessing the internet via mobile. Connected consumers in the country are also demonstrating a strong interest in accessing content online, with 52% of media consumption being digital media, compared to just 36% globally.

Local is king

As a smartphone app, WowBox aims to engage new and experienced internet users through localized content and gathering great entertainment as well as all voice and data packs purchase in one place.  Popular data packs in Myanmar available through the app are Night and Facebook packs. With multiple purchases, customers collect points to receive bonus packs.

“The app is aimed at a fun and youthful lifestyle. By adapting its ideology of “bringing smiles”, we have conducted contextual marketing campaigns providing practical solutions for local topics that help the youth in their everyday life. This has proven very popular,” says Bjørn Thorstensen, head of WowBox.