Yangon, Myanmar  – Penshoppe, the Philippines’ most admired fashion and lifestyle brand, debut their first shop at Hledan Centre, Myanmar. A very reputable brand with a strong presence since the mid 1980’s, Penshoppe is the youth’s guide to everyday fashion, offering a wide range and fresh take on casual wear with an effortlessly cool and stylish twist. Now, the brand is set on starting a new fashion trend among exciting and fresh Myanmar youngsters who love to have an on-trend and cool take on casual fashion.

From its trendy yet affordable items that appeal to the Asian fashion palate, to top-billing international celebrity endorsers, Penshoppe has continuously wowed and made waves in the fashion retail arena. Penshoppe at Hledan Centre will be the very first branch in Myanmar after opening stores in the Kingdom of Saudi Arabia, the Kingdom of Bahrain, U.A.E, Indonesia, Cambodia, and Vietnam and setting up online operations in Hong Kong, Taiwan, Singapore, Indonesia, and Malaysia. Located at the second floor of Hledan Centre, the newest Penshoppe store serves residents of the urban district with the brand’s signature take on clothes that make it easier for everyone to stay fashionably up to date.

“Our new store in Hledan Centre is just one of the many stores we are opening overseas this year,” shares Penshoppe’s Brand Director, Jeff Bascon. “Penshoppe is ready to take over the world—our clothes are trendy and of high quality, our global ambassadors are on top of their game and our prices are very competitive. Needless to say, we are gearing up for an international fashion invasion.”

Penshoppe is gaining international brand recognition as Penshoppe continues to work with the biggest names in the fashion and entertainment industry. The new store features images of Asian Superstars, Myanmar’s favorite Thai actor Mario Maurer and 2NE1’s vocalist, Sandara Park; Top fashion supermodels Sean O’Pry, Lucky Blue Smith, Gigi Hadid and Kendall Jenner.

“We are going to have our grand opening at Penshoppe Hledan Centre on September 10 (Saturday) from 9AM to 9PM. There will be a special promotion for two days. The first 20 customers will get 20% off for their current purchase, and also will get free 5000 kyats gift voucher for next purchase. Until 11th September, all customers will get gift vouchers while stock lasts,” shares Daw Khine Cho Myint, director of Earth group of companies. “Our new store at Hledan Centre is just the start of our market penetration in Myanmar. Penshoppe is definitely ready to take over the fashion scene here.”